CEO of the company
From major Celebrities like Kathy Ireland to Beverly Hills Lifestyle magazine to top designers at LA Fashion week, when hair really matters the world calls on Elia Monvel.
With over twenty-five years at the top of his industry, Elia is one of the most coveted and highly respected stylists in the country. Whether perfecting a standard or creating a cutting edge style for a photo shoot, Elia’s creations are truly extraordinary.
Elia started his career in 1987 in Lebanon. In 1992, Elia continued his education in Paris where he devoted himself to learning the highest standards in the industry working under top hairdresser like Jean Louis Deforges, Frank Rush by attending several programs including the prestigious. He won several awards while working and studying in Paris including 1997 C.A.T. International Haircutting Competition an award for cutting at International show.
In 1999 Elia moved to Los Angeles completing his education by attending Several Academy’s like Vidal Sassoon and more. A master at his craft, a trend setter, and true style maker, Elia has won many awards Finalist Davines Hair Company’s North American show in 2002 and Discovery TV makeover show in 2004.
Later in 2005, Elia created a very unique gallery design where he created his very own business, Salon True. Elia is a true visionary whose devotion to the highest standards in his industry is only matched by his ability to make styling a true art.
Jared began his hair career at The Aveda Institute Los Angeles and then quickly set his sights on Beverly Hills. He soon began a rigorous advanced training program at the iconic Juan Juan Salon Beverly Hills where he developed an exceptional sense for the most natural looking hair color. Jared creates highlights using the French freehand technique Balayage. He loves to create natural hair color that adds movement and texture to the hair while incorporating just the right tones to make his client’s skin glow.
Formally trained at the Tony&Guy Hairdressing Academy in Santa Monica, Jennifer “JD” Audeon has tackled a generation of young starlets with her talent. Jennifer has spent years cultivating her craft, and the Los Angeles beauty scene has taken notice. She has worked with several known celebrities and musicians and is very active in the editorial world.
Ever began his career four years ago and graduated from Paul Mitchel School where he continued there as a educator catering to all the students about his passion within hair.
He caters to giving each client their own and individual unique look and believes in enhancing the beauty they already have. He excels with styling and uses his own creativity in edgy haircuts.
Kimberly is a youthful trend-setter, celebrated for her unique styles & vibrant colors. She shuns the cookie-cutter approach for a customized style that brings out the best in every individual. For Kim, hair is a passion. A passion that began as a young child. A passion that is inspired by Hollywood and fashion. However, her focus is always on individual clients’ life and style. Kim prides herself on making her clients feel renewed and refreshed after every salon experience. She merges stylish sophistication with youthful vitality to produce a trend-setting creation every time.
With over 14 years in the industry, Annie is a Colour, Balayage and Extension Specialist. She started her career in her hometown Pittsburgh, Pennsylvania, where she first realized her unique eye for beauty and glamour at the young age of 16 years old. Since then, she has refined and perfected her balayage technique, all the while working on Hollywood’s A- list celebrities, designers and bloggers alike – including Selma Hayek, Kate Walsh, Gigi and Bella Hadid.
Annie is known not only for her extremely natural sun-kissed balayage highlights, but also for the dimension of her ravishing redheads and the deep delicious locks of her brunette clients. She believes that dimension and the integrity of the hair comes before everything, which is why she only uses L’Orèal Professional Colors and only chooses the most gentle and high-quality extensions for each person and their hair type. From single bond extensions, the new and trending tape-in extensions, to even custom selecting, colouring, and cutting clip-ins to perfectly match your signature look, Annie believes she can leave the hair in beautiful condition, while making each client as glamourous and beautiful as any of the Celebrities.
With over twenty-five years in the beauty industry, Abdon’s passion and commitment shines while inspiring his clients and peers alike. His career in hairdressing started in Orange County before he moved to Los Angeles. He dedicated himself to receiving more advanced training and education from top industry leaders such as Vidal Sassoon, Tigi, Sebastian and other HairCare companies to master his talents and skills.Abdon began to expand into other medias, and found himself working onset for television, magazine, photo shoots.
Abdon dedicated five years of Research and Development of products for SEBASTIAN haircare line. Soon after, he dedicated 10 years as a Global Artistic Team member at I.C.O.N. LINE as a Master Coach and Stylist, where he contributed his talents teaching and conducting seminars national & international, while still maintaining and servicing his clientele.
Abdon combines all of his skills and experiences as a true Stylist, together to create impeccable looks, styles, cuts, colors for his clients.His cutting techniques are notoriously precise and clients appreciate the clean lines, versatility customized haircuts for each of there looks and desires. Abdon’s professionalism, attention to detail, listening, communication and staying current within his career. Without losing his past for inspiration is what keep his clients happy, pleased and loyal.
Growing up, Veronica has always been artistic. She used to draw and paint for hours while forgetting to eat at times. Like her mom, who is a painter, she admired the ability to create art work from a very young age. She signed up for many different art classes to expand her interest. She soon realized that she could apply this same interest in creating color and movement with hair as her canvas, and her infatuation began.
Veronica attended Paul Mitchell Cosmetology school in 2008. Now, 9 years later, she thrives in the creative process of bringing someone’s ideas of their best hair to life. She offers a wide range of services from cutting to extensions, but her true passion naturally became ‘hair coloring’.
Hand painted, natural looking color that brings out your beautiful skin tone are some of her specialties. With her creativity, keen listening skills, and attention to detail, Veronica is sure to make you feel comfortable and satisfied when you leave her chair.
She started her career in Santa Barbara CA. With a love for fashion, style, and design she knew this would not only be a career but a life long passion.
She studied under master stylist and educator Hans Wolf and traveled around the US expanding her skills in color, cutting, extensions, texturizing, and make-up. She has had the privilege of working with top brands such as Goldwell, KMS, Davines, Schwarzkopf, and many more. She works as an editorial make up artist and has been published in various print work and she became a master hair color educator with Goldwell.
She continues to expand her knowledge and keep up to date with the latest styles and techniques. She is dedicated to the art of hair design. Passionate and driven she is always pushing herself and striving to exceed your expectations. Always practicing great customer service, effective communication, and being detail oriented has brought heather a loyal client base.
As a child, Svetlana had a passion for hairstyling. Always loving all kinds of beautiful art, she decided to pursue her hairstyling career at Merinello School of Beauty in 2008. Shortly after receiving her license, she moved on to manage Envy Salon and Spa in Sherman Oaks. After two years of learning all the ins and outs of salon management, she was ready to get on the floor. This is when she took a big step and decided to join Salon True.
After one and a half years of assisting Elia Monvel (CEO of Salon True) and educated by L’Oreal Professionals and Kerastase, she is now an independent stylist who is continuously seeking to better educate herself and go above and beyond expectations. She excels with blowouts and uses her own philosophy to bring color alive.
From an early age Elizabeth has had a passion for creating. That passion, paired with her perfectionist tendencies has found the perfect home in the beauty industry. After receiving advanced training at The Salon Professional academy, Elizabeth studied under renowned stylist Mark Turner where she was able to hone her skills even further. Since then, Elizabeth has worked fashion shows, red carpet events and quickly acquired a celebrity-studded clientele. Using precision, passion, skill and fresh look on style; she is always committed to taking the extra time to create your best look possible. She always makes sure you leave with the knowledge and tools needed to create your custom look at home.
Starting at a young age, I have always had a love for beauty and fashion. I have been working as a stylist and color specialist for the past seven years. To further my career behind the styling chair, I have taken hair care and product education classes with Bumble and Bumble, Wella, Koleston Perfect, Kerastase, and Redkin. In the past few years, I have had the opportunity to work on, and gain experience through editorial photo shoots, fashion shows, music videos, and live theatre. My styling skills and attention to detail have brought me several high profile clients, and both morning and evening anchors from NBC and CBS. “I love watching them rock my fabulous blow outs on thee news!” I continue to educate and inspire myself through attending education classes because I take pride in being a lifelong learner for the benefit of my clients and personal improvement. I am a perfectionist at heart and always take the time to achieve the look my clients seek.
After being disappointed and frustrated at the lack of hair cutting skills available to the modern male/female Oscar decided to focus his artistry in the field of hairdressing.
Oscar has worked and trained with I.C.O.N. hair products for 4 years. This being the foundation in developing this craft, he received rigorous training as educator and platform artist. He also demonstrates his creativity through hair styling in seminars, workshops,fashion shows, an editorial photo shoots.
With his trendsetting vision and creative cutting skills, Oscar incorporates it all for his everyday clients. There is no doubt hair is where his passion lies.
Avik began his career as hair stylist in Moscow in 2002 at the famous Dolores academy.three years later he won awards from Wella Congress Trend Vision,impressing everyone with his innate talent and artistry .
Avik moved to Los Angeles in 2008 and attracted a loyal group of clients who appreciated the special attention he gave to creating the most flattering and fashionable hair styles for them.He attributes his success in hair design to his on -going educational pursuits and passion for his profession.He is proud graduate of the Vidal Sassoon Academy, and institutes in New York which focused on the newest cutting and coloring tegnigues.Avik’s determination to excel in the beauty industry has been recognized and appreciated by his stylist instructors and peers, as well as clients.
Born and raised in Los Angeles, Ernesto has lived here all his life. In 1994, he began his career at Allen Edwards and has worked in the Studio City and West Hollywood area for the past 11 yrs.
Ernesto received advanced training at the world-renown Vidal Sassoon Academy, where he continues his on-going education.
Specializing in haircutting, hair coloring, color weaving, and hair extensions, Ernesto’s work has brought him several high-profile clients, such as: Carrie Ann Inaba of “Dancing With The Stars”, KNBC’s evening news anchor Ana Garcia and Hena Schmitz, the host of KCET’s Life and Time Series. Ernesto is also the hairdresser for the Emmy award-winning KCET show, “A Place of Our Own”. Ernesto enjoys working with the talented hairdressers in the stimulating and motivating atmosphere of salon true.
The beauty world has been nothing less than a lifestyle for Alex. Following in her family’s footsteps, she rapidly became one of L.A.’s top hair stylists. In the industry for over 15 years, Alex trained with Irving Rusk, Toni & Guy, Paul Mitchell and Davines. She’s traveled the world to hair shows in Las Vegas, New York, Italy and Argentina. Specializing in men and women’s haircuts, color corrections and the Yuko Straightening system, Alex prides herself on professionalism, talent and excellent service.
Born and raised in Europe, Milena had her talents for art and her sense of beauty touched by the “Old European Spirit.” She opened her own Hair Design Salon in Bulgaria in 2001, but the winds of her destiny brought her to Los Angeles for a long stay. Striving for the best, Milena has advanced training from Fredric Fekkai Salon, where she worked with Fredric Fekkai himself. Fashion Shows and special events have become a part of Milena’s weekly routine. In her list of celebrities are Misha Barton, Jill Henessy, Carmen Electra, Brooke Burke, Anna Kornikova, Jully Chen and many more.
Lindsay is a versatile artist on the forefront of new hair trends and designs. With almost 9 years of experience, she began her career working with the CEO of an Extension Company where she traveled nationally for various hair shows and salon classes.
She soon after turned her focus behind the chair, working for Aveda as as a Color Specialist creating ready to wear looks and pushing her creative boundaries. It was not long until she was inspired back into education as a platform assistant for the Altieri Brothers, specializing in hair cutting techniques. Lindsay transitioned her cutting skills into a platform artist for Michael O’Rourke, an award winning educator and the founder of Big Sexy Hair.Never lacking in imagination she has been also been known to spend her Halloweens creating amazing hair and wig designs to compliment fantasy and monstrous makeup applications at Cinema Secrets.
No matter the task, Lindsay has mastered the techniques to give any client the cut, color, or style they are looking for.
Professional Makeup Artist
Before she was allowed to wear makeup, Nicole found herself using anything available to draw on her own face and others. She quickly realized that the face was her favorite canvas and begun to follow her passion. Obsessed with color, fashion and art, Nicole believes that makeup is a never ending learning adventure and is constantly researching latest trends, products, and educating herself by taking classes that can add to her craft.
Born and raised in LA, Nicole has been immersed the makeup industry since 2002 whether it was in a salon, photo shoot, fashion week, red carpet event, or a coastal wedding.
Although she has been privileged to work with some of LA’s most talented, her favorite locale is at Salon True, where she has built a clientele of loyal followers. Nicole believes eyebrows are the most important feature on the face and when done right, the transformation is amazing. While visiting her, you can expect to learn how to bring out your best features in the most natural, simple way whether it’s with change of lipstick color or skincare recommendation.